Vicco Herbal Toothpaste is the original Ayurvedic paste. Vicco cares for your mouth -- effective, active, totally natural. Vicco is for healthy gums and firm teeth. Every tube of Vicco contains 20 pure herbal extracts long established by Ayurvedic herbal tradition to be good for teeth, mouth and gums. Ayurvedic practice, centuries old, actively involves those elements in nature most beneficial to the individual's. Vicco paste is made from herbs, barks, roots and flowers ... no artificial ingredients, no harsh abrasives or fluoride ... just the best ingredients for disorders of the gums and teeth. Vicco's concentrated formula lasts longer and tastes great. Vicco has been a worldwide favourite for decades. Not tested on animals No animal ingredients Ingredients: Fine chalk, water, sorbitol, sodium lauryl sarcosinate, gum tragacanth, extracts of Indian licorice root, currant, common jujube, rose apple, barleria prionitis, asian holly oak, persian walnut, prickly ash, Indian almond, bedda nut, bishop's weed, sarsaparilla, catechu, sappan wood, medlar, cinnamon, gum arabic, bengal madder, mayweed. Flavour, sodium saccharin, methyl hydroxy benzoate sodium.